Longo Consulting

Unlocking Insights, Solving Challenges


Qualified

Professional Consulting Services

Longo Consulting is a leading provider of comprehensive marketing research and business management services. Led by Jennifer and Peter Longo, our team is highly qualified and experienced in delivering exceptional results.


About Us

Jennifer Longo

MBA, BAH (Mathematics, Psychology)

Principal Consultant

Jennifer holds a Bachelor degree in Mathematics and Psychology from Queen’s University, as well as a Master of Business Administration with a specialization in Strategic Marketing from McMaster University.

Jennifer takes complete ownership of each project, ensuring its success from start to finish. With 25 years of marketing research experience, Jennifer has extensive knowledge of all stages of research design, including specialized knowledge in conducting research using advanced analytic techniques. In addition to her extensive quantitative research experience, Jennifer is an experienced moderator who has conducted hundreds of traditional and virtual focus groups.

Jennifer’s strategic approach to research design ensures the development of tailored research plans that deliver actionable insights and strategic direction tailored to the specific needs of each organization.

Peter Longo

MBA, PMP, P.Eng

Principal Consultant

Peter is a Professional Engineer, holds a Master of Business Administration, and is a registered Project Management Professional.

He has 25 years of mining industry experience, having held executive positions in both operations and projects. His professional experience spans a variety of commodities (including base metals, gold, silver, and uranium) in a wide range of operating conditions (including large and small scale operations, remote sites, and a multitude of extraction and recovery techniques).

Peter’s executive level operations experience includes leading an operating minesite (gold) in all aspects of operations (HSE, production, maintenance, technical services, remote site logistics, etc.).

His executive level project experience includes all facets of project development, including feasibility studies, regulatory and environmental approvals, community relations, and project execution.


Services

Marketing Research

Our research findings have played a pivotal role in shaping marketing campaigns, policy development, issue management, business planning, membership support, service quality measurement, community relations, public affairs, and advocacy initiatives.

Led by Jennifer Longo, we offer a full range of marketing research services, including:

  • Customized survey design
  • Online survey programming (Qualtrics, QuestionPro, Survey Monkey)
  • Oversight, management, and integration of membership databases, panel suppliers, and telephone interviewing services
  • Detailed data analytics (SPSS, Excel) including a range of multivariate methods
  • Focus group facilitation services
  • Qualitative response coding and theming
  • Summary and detailed reporting in Word or Powerpoint
  • C-suite presentations

Operations and Project Management

Led by Peter Longo, we offer full scope project management services with flexibility.

In an operating capacity, we have assisted clients with:

  • The completion of competitive tendering processes for major projects
  • Audits of operating systems to identify gaps and opportunities

In a project environment, we have:

  • Held senior executive positions, on a full-time, part-time, and contract basis
  • Assisted clients with early stage project advancement for engineering, environmental, and regulatory aspects of new projects
  • Conducted due diligence reviews of potential acquisitions including technical, regulatory, and financial evaluations
  • Participated in company strategy sessions, providing strategic advice for company growth and development
  • Led site visits and other tours for Boards of Directors, existing shareholders, investors, and prospective investors